Conducting business in the modern global economy offers great rewards, but involves risks, as well. Although companies can take a number of precautions to limit their risks in international business transactions, the primary legal tool for such purposes is the...
In the information age, companies have the ability to reach potential consumers worldwide through social media, email campaigns, and Internet marketing, as well as through traditional marketing channels. However, opportunistic and unscrupulous people use many of these...
Introduction It is a well-known fact that the world economy has become increasingly integrated, and companies of all sizes source or provide their goods and services abroad. While international business transactions are becoming more common each day, they still...
Earlier this week, France’s data protection agency known as CNIL fined Alphabet’s Google 50 million euros ($57 million) for breaching the European Union’s new online privacy rules – the biggest such penalty levied against a U.S. tech company so far. The penalty...
How to “Go Global” – without Going Broke After taking the precautions necessary to protect IP on a global scale, companies can “go global” in four ways: (1) export; (2) hiring employees, sales agents or distributors in the foreign market; (3) licensing; and (4)...
